Aston Villa LED Perimeter Systems

STADIUM LED BOARDS AND BIG-SCREEN MOTION FOR MATCHDAY.

Brief:

A self-initiated concept for Aston Villa's matchday screens: perimeter LED boards and a landscape main screen, designed to run in sync across the stadium.

A self-initiated concept for Aston Villa’s matchday screens: perimeter LED boards and a landscape main screen, designed to run in sync across the stadium.

Idea: Built around the slogan "Prepared", the system brings matchday energy to large-format screens, from a countdown into kick-off to a goal celebration playing across every board at once.

Idea: Built around the slogan “Prepared”, the system brings matchday energy to large-format screens, from a countdown into kick-off to a goal celebration playing across every board at once.

Process: Animated in After Effects, then placed in a 3D stadium mockup in Blender to test scale, readability and sync in a real spatial setting.

Outcome: A second version tries a fictional colour theme against the club's identity. It shows how colour changes mood and energy while the motion system stays consistent.

Outcome: A second version tries a fictional colour theme against the club’s identity. It shows how colour changes mood and energy while the motion system stays consistent.

Role: Concept, design, animation, 3D mockup · Tools: After Effects, Blender · Year: 2026 · Type: Self-initiated concept, not affiliated with Aston Villa FC. Music: Pixabay.